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"We wanted a marshmallow to have a little bite to it, not just be a foamy air," he says. Jon Sebastiani, Smashmallow founderSmashmallow had a killer brand — but the product was still basically being made one batch at a time, on kitchen counters. If Smashmallow couldn't produce enough marshmallows, Tanis wouldn't get its dough. The thing is, even though Smashmallow failed, Sebastiani didn't. "In that industry, a snackable marshmallow is a Smashmallow, like a copy machine is a Xerox," says Kwasniewski.
Persons: Jon Sebastiani, Sebastiani, Krave, jonesing, marshmallows, Liam Eisenberg, aerated, Cook, Jens Hoj, Hoj, Smashmallow, he'd, It's, Theranos, wasn't, Elizabeth Holmes, Tanis, Wolfgang Confectioners, Smashmallow Smashmallow, Wolfgang, Tanis wouldn't, Smashmallow couldn't, Richard Hartel, Sebastiani didn't, David Kwasniewski, Kwasniewski, Smashmallows, it's, Adam Rogers Organizations: Hershey, Michelin, BI, Kraft, Target, Walmart, Doumak, Workers, University of Wisconsin, Area, Xerox, marshmallows, Business Locations: Paris, California, Sonoma, Hershey, Silicon Valley, Los Angeles, Hobart, Chicago, Las Vegas, Netherlands, Tanis, Pennsylvania, America, Sonoma Capital, Smashmallow, Santa Rosa, San Francisco, Colorado, North America
Last year, that amounted to $75 million of $88.5 million in candy corn sales, according to the consumer research firm Circana. Political Cartoons View All 1215 ImagesWhen compared to top chocolate sellers and other popular confections, candy corn is niche. Several years later, the Goelitz Confectionery Co., now Jelly Belly, began to produce candy corn, calling it Chicken Feed. Candy corn is basically sugar, corn syrup, confectioner’s glaze, salt, gelatin, honey and dyes, among some other things. She equates candy corn with childhood memories of having to visit her pediatrician, who kept a bowl on hand.
Persons: Shannon Fiedler gushed, Paul Zarcone, Brach's churns, ombre, Rice Krispie, Kellogg's, Michelle Williams, Brach's, , , Katie Duffy, Ferrara Candy, George Renninger, “ Brach's, “ It's, I've, Richard Hartel, Hartel's, it’s, Candy, Margie Sung, She's, Duffy, Don't, Sung, ” Aaron Sadler, doesn't, can’t, Sadler, ” Sadler chuckled ., he'll, Sandler, Lisa Marsh, Diana Peacock, Jennifer Walker, Walker, Marie, Abby Obenchain, Obenchain Organizations: Vans, Nike, Ferrara, Ferrara Candy Co, University of Wisconsin -, Ontario, Washington , D.C Locations: Huntington , New York, Ferrara, Philadelphia, University of Wisconsin - Madison, New York, Little Rock , Arkansas, Junction , Colorado, Ontario, Canada, Sault Ste, Savannah Woolston, Washington ,
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